For this assignment, you will be creating an identity/branding package for a fictitious or real business.
An identity package is a full graphic design strategy that the company will use to implement on all of their publications, ads, and other promotional items. These items include but are not limited to: a logo, alternative logos, letterheads, banner images, color swatches, and business cards.
You will create all of these items for your company, and will be critiqued twice throughout the process.
The businesses you may choose from include:
- High-end fashion boutique
- Cologne/Perfume company
- Local book and magazine shop
- Up-and-coming breakfast restaurant
- Movie theater that only shows classic films
- Hardware store
You may choose to design a package for a real company with teacher permission.
You will choose the name and style/theme of your pick, whichever business you decide.
By the end of class, you need to have chosen your business type, name, a branding paragraph outlining the feeling/mood you will be going for, and turn in/show 10 different thumbnail sketches of your logo.